Media Campaign Specialist

Genisys Information Systems

1 - 4 years

2 - 5 Lacs

bengaluru

Posted:-1 days ago| Platform:

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Skills Required

dsp display video

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Requirement for the Position Experience: 1+ years in ad trafficking, campaign management, or digital media operations.
Technical Knowledge:Strong hands-on experience with DSPs (Yahoo Verizon, Magnite, Roku) and CM360 ad server.Experience with Salesforce or other ticketing systems.Familiarity with creative formats (GIF, JPG, HTML5, VAST, VPAID) and third-party tags.Strong understanding of click trackers, impression trackers, and audience targeting.Analytical & Problem-Solving Skills: Ability to troubleshoot campaign, creative, and tag issues effectively.Communication: Excellent written and verbal communication skills with proven client-facing experience.Flexibility: Willingness to work in permanent night shifts to support global clients.

Job DescriptionKey Responsibilities
Campaign Setup & TraffickingCreate, modify, and manage programmatic and CTV campaigns across platforms such as Yahoo DSP, Roku OneView, ClearLine (Magnite), Google Ads, and PubMatic.Set up campaigns in CM360/DCM for trafficking, tracking, and reporting.Implement ad verification tags from DoubleVerify and Moat Analytics for measurement and compliance.Manage various creative types (GIF, JPG, HTML5, VAST, VPAID, etc.) and third-party ad tags, including macros and placeholders.Campaign Management & OptimizationMonitor and optimize campaigns to ensure proper delivery, pacing, and performance across programmatic and CTV platforms.Troubleshoot creative, tag, and delivery issues in collaboration with internal and external stakeholders.Track impressions, clicks, and conversions while ensuring audience targeting accuracy.Client & Internal CoordinationManage client tickets and requests using Salesforce and Gmail.Collaborate with internal teams and clients via Slack for seamless campaign execution.Provide reporting insights and campaign updates to clients.Quality & ComplianceEnsure ads are compliant with brand safety and verification standards.Maintain accuracy in campaign setup, trafficking, and reporting to minimize errors.

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