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Genisys Information Systems
Media Campaign Specialist

Media Campaign Specialist

Genisys Information Systems

1.0 - 3.0 years

3 - 5 Lacs

Bengaluru

Posted:20 hours ago| Platform:

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Skills Required

Paid Social Display Video

Work Mode

Work from Office

Job Type

Full Time

Job Description

• Campaign Trafficking & Setup o Implement and manage programmatic ad campaigns in DV360 and paid social platforms. o Ensure correct creative assets, tracking tags, and pixels are applied for accurate measurement. o Troubleshoot tracking issues and ensure proper data collection. • Campaign Management & Optimization o Monitor campaign performance and apply optimizations (bidding, targeting, creatives) to maximize results. o Adjust budgets, pacing, and audience targeting as needed. o Work with internal teams to align campaign strategies with overall marketing goals. • Reporting & Analytics o Generate performance reports and provide actionable insights. o Analyze key KPIs such as CTR, CPM, CPC, ROAS, and viewability to refine campaign strategies. o Provide regular updates on campaign performance and improvement recommendations.

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Genisys Information Systems

www.genisys-info.com

Information Technology

Tech City

50-200 Employees

17 Jobs

Key People

John Doe

CEO
Jane Smith

CTO

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