PPC/Growth/Performance Marketer

Job Summary The PPC / Growth / Performance Marketer will be responsible for driving customer acquisition and revenue growth through paid digital channels. This role plays a critical part in Bhima’s digital commerce performance, focusing on designing, optimizing, and scaling campaigns across Google, Meta, and emerging platforms. The ideal candidate is analytical, data-driven, and thrives in a fast-paced, performance-focused environment. Key Responsibilities ·        Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads Manager, and other paid platforms. ·        Optimize campaigns to maximize conversions, ROI, and overall performance. ·        Conduct keyword research, audience segmentation, and targeting strategies. ·        Monitor daily campaign performance, identify trends, and adjust strategies accordingly. ·        Run A/B tests on ads, creatives, and landing pages to improve performance. ·        Collaborate closely with creative, content, SEO, and web teams to ensure cohesive messaging and campaign alignment. ·        Manage advertising budgets, pacing, and bidding strategies. ·        Prepare weekly and monthly performance reports with actionable insights. ·        Explore new growth channels and evaluate opportunities for scaling customer acquisition. ·        Stay updated on platform algorithms, industry trends, and new advertising tools. Required Skills & Expertise ·        Strong hands-on expertise in GoogleAds and Meta Ads Manager. ·        Knowledge of programmatic ads and broader paid media strategies. ·        Proficiency with analytics tools such as GA4 and Google Data Studio. ·        Experience in conversion trackingsetup, including events and pixels. ·        Familiarity with A/B testing frameworks and experimentation methods. ·        Strong understanding of remarketingand retargeting campaigns. ·        Experience with landing page optimization tools. ·        Ability to conduct detailed keyword planning and research. ·        Basic proficiency in Excel/Google Sheets for performance analysis. Soft Skills ·        Strong analytical thinking and a data-driven mindset. ·        Ability to make informed decisions based on performance metrics. ·        Effective collaboration and communication skills. ·        Creativity in conceptualizing ad ideas. ·        Excellent time management and organization. Preferred / Nice-to-Have Skills ·        Experience with TikTok Ads or other emerging ad platforms. ·        Knowledge of affiliate marketing strategies. ·        Exposure to influencer-led paid promotions. ·        Use of AI-driven tools for ad optimization and automation. ·        Familiarity with CRO (Conversion Rate Optimization) tools and frameworks. Bring your updated CV & Passport size photocopy