PPC/Growth/Performance Marketer

Job Summary

PPC / Growth / Performance Marketer

Key Responsibilities

• Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads Manager, and other paid platforms.
• Optimize campaigns to maximize conversions, ROI, and overall performance.
• Conduct keyword research, audience segmentation, and targeting strategies.
• Monitor daily campaign performance, identify trends, and adjust strategies accordingly.
• Run A/B tests on ads, creatives, and landing pages to improve performance.
• Collaborate closely with creative, content, SEO, and web teams to ensure cohesive messaging and campaign alignment.
• Manage advertising budgets, pacing, and bidding strategies.
• Prepare weekly and monthly performance reports with actionable insights.
• Explore new growth channels and evaluate opportunities for scaling customer acquisition.
• Stay updated on platform algorithms, industry trends, and new advertising tools.

Required Skills & Expertise

• Strong hands-on expertise in

  Google Ads

  and

  Meta Ads Manager

  .
• Knowledge of

  programmatic ads

  and broader paid media strategies.
• Proficiency with

  analytics tools

  such as GA4 and Google Data Studio.
• Experience in

  conversion tracking setup

  , including events and pixels.
• Familiarity with

  A/B testing frameworks

  and experimentation methods.
• Strong understanding of

  remarketing and retargeting campaigns

  .
• Experience with

  landing page optimization tools

  .
• Ability to conduct detailed

  keyword planning and research

  .
• Basic proficiency in

  Excel/Google Sheets

  for performance analysis.

Soft Skills

• Strong analytical thinking and a data-driven mindset.
• Ability to make informed decisions based on performance metrics.
• Effective collaboration and communication skills.
• Creativity in conceptualizing ad ideas.
• Excellent time management and organization.

Preferred / Nice-to-Have Skills

• Experience with

  TikTok Ads

  or other emerging ad platforms.
• Knowledge of

  affiliate marketing

  strategies.
• Exposure to

  influencer-led paid promotions

  .
• Use of

  AI-driven tools

  for ad optimization and automation.
• Familiarity with

  CRO (Conversion Rate Optimization)

  tools and frameworks.

Job Summary

PPC / Growth / Performance Marketer

Key Responsibilities

• Plan, execute, and manage PPC campaigns across Google Ads, Meta Ads Manager, and other paid platforms.
• Optimize campaigns to maximize conversions, ROI, and overall performance.
• Conduct keyword research, audience segmentation, and targeting strategies.
• Monitor daily campaign performance, identify trends, and adjust strategies accordingly.
• Run A/B tests on ads, creatives, and landing pages to improve performance.
• Collaborate closely with creative, content, SEO, and web teams to ensure cohesive messaging and campaign alignment.
• Manage advertising budgets, pacing, and bidding strategies.
• Prepare weekly and monthly performance reports with actionable insights.
• Explore new growth channels and evaluate opportunities for scaling customer acquisition.
• Stay updated on platform algorithms, industry trends, and new advertising tools.

Required Skills & Expertise

• Strong hands-on expertise in

  Google Ads

  and

  Meta Ads Manager

  .
• Knowledge of

  programmatic ads

  and broader paid media strategies.
• Proficiency with

  analytics tools

  such as GA4 and Google Data Studio.
• Experience in

  conversion tracking setup

  , including events and pixels.
• Familiarity with

  A/B testing frameworks

  and experimentation methods.
• Strong understanding of

  remarketing and retargeting campaigns

  .
• Experience with

  landing page optimization tools

  .
• Ability to conduct detailed

  keyword planning and research

  .
• Basic proficiency in

  Excel/Google Sheets

  for performance analysis.

Soft Skills

• Strong analytical thinking and a data-driven mindset.
• Ability to make informed decisions based on performance metrics.
• Effective collaboration and communication skills.
• Creativity in conceptualizing ad ideas.
• Excellent time management and organization.

Preferred / Nice-to-Have Skills

• Experience with

  TikTok Ads

  or other emerging ad platforms.
• Knowledge of

  affiliate marketing

  strategies.
• Exposure to

  influencer-led paid promotions

  .
• Use of

  AI-driven tools

  for ad optimization and automation.
• Familiarity with

  CRO (Conversion Rate Optimization)

  tools and frameworks.