PPC Specialist

Job Summary:

We are looking for a dynamic and detail-oriented PPC Analyst to join our digital marketing team. This role is open to both freshers and experienced candidates who are passionate about performance marketing and possess excellent communication skills. You will be responsible for creating, managing, and optimizing paid advertising campaigns to drive traffic, leads, and conversions.

Key Responsibilities:

• Plan, launch, and manage PPC campaigns across platforms like Google Ads, Meta Ads and Bing Ads.
• Conduct keyword research and competitor analysis to drive campaign strategy.
• Create compelling ad copy and engaging visuals aligned with campaign goals.
• Monitor campaign performance, analyze key metrics, and implement optimization strategies.
• Prepare and present performance reports with actionable insights.
• Collaborate with the content, design, and development teams to ensure campaign success.
• Stay current with digital marketing trends, tools, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 1-4 years of experience in PPC or digital marketing (Freshers with relevant training are welcome).
• For Fresher- Basic knowledge of Google Ads, Meta Ads, and Google Analytics.
• For experienced candidates: Proven hands-on experience managing PPC campaigns (Google Ads, Meta Ads, etc.).
• Excellent verbal and written communication skills - must be confident in presenting ideas and discussing results with clients or team members.
• Proficiency in Excel/Google Sheets for reporting and analysis.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Skills

• Google & Meta Ads Expertise
• Strong knowledge of Search, Display, Shopping, YouTube, and Performance Max campaigns
• Familiarity with ad copy creation and A/B testing
• Proficiency with Google Analytics (GA4), Tag Manager, and conversion tracking setup
• Good communication skills (verbal and written)

Salary: Commensurate with experience

Note: Candidates around the Nagercoil location will be given preference

Interested Candidates- or those wishing to refer someone - are encouraged to share their resume at [career@whitelake.in].

Job Types: Full-time, Permanent

Application Question(s):

• How many years of hands-on experience do you have with Google Ads?

Work Location: In person