PPC Specialist

Job Description

Job Title: PPC Specialist - iGaming Job Summary We are looking for a highly skilled PPC Specialist with iGaming experience to join our performance marketing team. You ll be responsible for managing and optimizing paid acquisition campaigns across Google Ads, Meta Ads, Bing, and programmatic platforms. Key Responsibilities Plan, launch, and optimize paid media campaigns across Google Search, Display, YouTube, Bing, and social platforms (Meta, Twitter/X, etc.). Manage daily budgets, keyword strategy, bidding models, and ad copies to meet acquisition KPIs (CPA, ROAS, LTV). Optimize campaigns for app installs, FTDs (First Time Deposits), and retention using segmented targeting and creative testing. Work with design/content teams to develop high-performing creatives and landing pages for different user funnels (TOFU, MOFU, BOFU). Collaborate with the analytics and product teams to ensure accurate campaign tracking (via GA4, Firebase, AppsFlyer, Adjust, or Kochava). Report on performance and provide actionable insights to stakeholders for budget planning and forecasting. Required Skills & Qualifications 3+ years of hands-on experience in PPC with at least 1+ year in iGaming (casino, sportsbook, RMG apps). Strong command of Google Ads, Meta Ads, LinkedIn, and YouTube Ads. Familiarity with tracking platforms such as AppsFlyer, Adjust, Branch, or Voluum. Deep understanding of iGaming user behavior Ability to create segmented campaigns targeting various user cohorts (by GEO, platform, player type). Strong analytical and Excel/Sheets skills for performance analysis and optimization. Job Title: PPC Specialist - iGaming Job Summary We are looking for a highly skilled PPC Specialist with iGaming experience to join our performance marketing team. You ll be responsible for managing and optimizing paid acquisition campaigns across Google Ads, Meta Ads, Bing, and programmatic platforms. Key Responsibilities Plan, launch, and optimize paid media campaigns across Google Search, Display, YouTube, Bing, and social platforms (Meta, Twitter/X, etc.). Manage daily budgets, keyword strategy, bidding models, and ad copies to meet acquisition KPIs (CPA, ROAS, LTV). Optimize campaigns for app installs, FTDs (First Time Deposits), and retention using segmented targeting and creative testing. Work with design/content teams to develop high-performing creatives and landing pages for different user funnels (TOFU, MOFU, BOFU). Collaborate with the analytics and product teams to ensure accurate campaign tracking (via GA4, Firebase, AppsFlyer, Adjust, or Kochava). Report on performance and provide actionable insights to stakeholders for budget planning and forecasting. Required Skills & Qualifications 3+ years of hands-on experience in PPC with at least 1+ year in iGaming (casino, sportsbook, RMG apps). Strong command of Google Ads, Meta Ads, LinkedIn, and YouTube Ads. Familiarity with tracking platforms such as AppsFlyer, Adjust, Branch, or Voluum. Deep understanding of iGaming user behavior Ability to create segmented campaigns targeting various user cohorts (by GEO, platform, player type). Strong analytical and Excel/Sheets skills for performance analysis and optimization.