PPC Specialist (Meta & Google Ads) | BabyOrgano – Ahmedabad

🚀 Ready to scale campaigns that trulymake an impact?

Join BabyOrgano, one of India’s fastest-growing Ayurvedic D2C brands for babies and kids, as our next PPC Specialist.

If you live and breathe Meta & Google Ads, know your ROAS from your CAC, and love balancing data with creativity, this role is for you. 🌿

About BabyOrgano

BabyOrgano is an Ayurvedic wellness brand for babies and kids, trusted by parents across India. We combine ancient Ayurvedic wisdom with modern science to create safe, natural, and effective wellness products for little ones.

With a strong D2C presence and expanding digital footprint, BabyOrgano is growing fast — and we’re looking for a passionate PPC Specialist to join our marketing team and scale our performance campaigns.

About the Role

We’re seeking a strategic and hands-on PPC Specialist who can plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads platforms.

You’ll work closely with our creative, content, and web teams to drive customer acquisition, retention, and revenue growth — while maintaining a sharp focus on ROI and brand storytelling.

Key Responsibilities

• Plan, execute, and optimize Meta & Google Ads campaigns for awareness, acquisition, and conversion.
• Strategically manage ad budgets, bids, and targeting to maximize ROAS and minimize CAC.
• Conduct A/B testing for creatives, ad copies, and audiences.
• Collaborate with design and content teams to create conversion-focused ad assets.
• Monitor tracking using Facebook Pixel, CAPI, GA4, and GTM to ensure accurate attribution.
• Prepare weekly and monthly reports with insights, learnings, and growth opportunities.
• Stay updated with platform changes, algorithm updates, and D2C performance trends.

Key Skills & Requirements

• 3–6 years of experience managing Meta and Google Ads for D2C or eCommerce brands.
• Proven track record of handling ₹20L–₹1cr/month budgets profitably.
• Strong understanding of digital performance metrics (ROAS, CTR, CPC, CPA, LTV).
• Analytical mindset with hands-on experience in GA4, GTM, and Excel/Google Sheets.
• Excellent communication skills and a results-oriented, proactive attitude.
• Certification in Google Ads or Meta Blueprint preferred.

What We Offer

Opportunity to scale paid media for one of India’s fastest-growing Ayurvedic kids wellness brands.

Creative freedom and direct collaboration with leadership.

A high-performance, supportive, and learning-driven work environment.

Competitive salary + performance incentives.

If you’re passionate about data, creativity, and impact — we’d love to meet you!