PPC Specialist

Description

We are seeking an experienced PPC Specialist to join our dynamic marketing team in India. The ideal candidate will have a proven track record of managing successful PPC campaigns and will be responsible for driving targeted traffic and maximizing ROI through effective paid search strategies.

Responsibilities

• Develop and manage PPC campaigns across various platforms including Google Ads, Bing Ads, and social media channels.
• Conduct keyword research and analysis to identify opportunities for new campaigns and improve existing ones.
• Monitor and analyze campaign performance metrics to optimize ad spend and achieve maximum ROI.
• Create compelling ad copy and landing pages to improve conversion rates.
• Stay updated with industry trends and best practices to ensure campaigns remain competitive.
• Collaborate with the marketing team to align PPC strategies with overall marketing goals.

Skills and Qualifications

• 5-10 years of experience in managing PPC campaigns across various platforms.
• Proficient in Google Ads, Bing Ads, and social media advertising.
• Strong analytical skills with experience in using tools such as Google Analytics, SEMrush, or similar.
• Excellent understanding of keyword research and bid management strategies.
• Ability to write persuasive ad copy and create effective landing pages.
• Familiarity with A/B testing methodologies and conversion rate optimization strategies.
• Strong communication skills and ability to work collaboratively in a team environment.