PPC Specialist

As a Social Media Marketing Specialist at Gencosys Technologies Pvt. Ltd., you will be responsible for leveraging digital platforms to enhance brand presence and drive engagement. Your role will involve creating and managing PPC campaigns, analyzing web analytics data, and optimizing online marketing strategies for performance improvements. Key Responsibilities: - Develop and execute social media marketing strategies to increase brand visibility and drive traffic - Manage and optimize PPC campaigns to achieve specific marketing objectives - Utilize web analytics tools to track and analyze website traffic and user behavior - Collaborate with cross-functional teams to ensure alignment of digital marketing efforts with overall business goals - Stay updated on the latest trends and best practices in digital marketing to drive continuous improvements Qualifications: - Proficiency in Social Media Marketing and Digital Marketing - Strong skills in Web Analytics and Online Marketing - Effective communication skills to collaborate with internal and external stakeholders - Experience in creating and managing PPC campaigns to drive conversions - Ability to analyze and interpret data to make informed decisions for performance enhancements - Bachelor's degree in Marketing, Business, or a related field - Google Ads and Meta (Facebook/Instagram) Ads certifications would be advantageous - Excellent problem-solving and analytical skills to tackle digital marketing challenges effectively Join Gencosys Technologies Pvt. Ltd. to be a part of a dynamic team dedicated to delivering cutting-edge tech solutions tailored to meet the unique needs of clients across various business segments.,