PPC Specialist

Job description Important Notice: For career-related inquiries, please contact the following mobile number: 7695877440 Do not call the marketing number for career-related queries. All job-related calls should be directed to this dedicated number . Job Summary: We are seeking a highly motivated and results-driven PPC Specialist with 2-4 years of experience to join our team at Orange Digital Marketing. The ideal candidate will have a deep understanding of pay-per-click advertising strategies and platforms, with a proven track record of managing and optimizing campaigns to meet performance goals. You will play a key role in driving traffic, leads, and conversions for our clients across various industries. Key Responsibilities: Create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, Facebook Ads, and others. Conduct in-depth keyword research and analysis to develop effective PPC strategies. Monitor and analyze campaign performance to ensure KPIs such as CTR, conversion rates, and ROI are met. Perform A/B testing for ads, landing pages, and bidding strategies to improve performance. Collaborate with the content and design teams to create effective ad copies and visual creatives. Manage budget allocations and adjust bids to ensure maximum ROI. Provide regular reports on campaign performance, insights, and recommendations for improvement. Requirements: 2-4 years of hands-on experience managing PPC campaigns. Proven experience with Google Ads, Bing Ads, and social media ad platforms. Strong analytical skills with the ability to interpret data and make data-driven decisions. Experience with Google Analytics and other tracking tools to monitor campaign performance. Knowledge of A/B testing, bid management tools, and audience targeting techniques. Excellent communication skills and the ability to work in a fast-paced environment. Google Ads certification is a plus. Job Type: Full-time Pay: ₹250,000.00 - ₹360,000.00 per year Schedule: Day shift Morning shift Ability to commute/relocate: Adambakkam, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred) Experience: PPC Campaign Management: 2 years (Required) Location: Adambakkam, Chennai, Tamil Nadu (Preferred) Work Location: In person