Ppc specialist

Job Title: PPC Specialist
Company:4M Digital MarketingLocation:Guindy, Chennai (On-site)Experience:1+ YearsJoining:ImmediateCompany Description:At 4M Digital Marketing,we specialize in creating powerful, result-oriented digital strategies that drive business growth. Our full-service agency excels in SEO, PPC, social media marketing, and web design. Led by our visionary Managing Director, Sundaram Jeevaraj, we are committed to helping businesses achieve sustained online success.Role Description:We are seeking a dynamic and data-obsessed PPC Specialist to take charge of our pay-per-click advertising efforts.In this hands-on role, you will be responsible for developing and executing lead generation campaigns that deliver measurable ROI. You will manage the entire campaign lifecycle—from strategy and launch to optimization and reporting—for platforms like Google Ads and Meta Ads.Key Responsibilities:· Manage and optimize PPC campaigns across Google Ads and Meta Ads.· Conduct thorough keyword and audience research.· Write high-converting ad copy and design landing page strategies.· Perform daily bid management and budget allocation for maximum efficiency.· Analyze campaign performance using analytics tools and provide insightful reports.· Collaborate with the digital marketing team to align PPC with overall marketing goals.Qualifications:· Proven experience (1+ years) in PPC campaign management, specifically for lead generation.· Hands-on expertise with Google Ads & Meta Ads is essential.· Proficiency in Web Analytics (e.g., Google Analytics).· Strong analytical, problem-solving, and communication skills.· Ability to work effectively in a fast-paced, team-oriented environment.· Bachelor's degree in Marketing, Business, or a related field.