PPC Expert

Company Description

Highxbrand India Pvt Ltd is an Indian company specializing in software, digital, and branding services. Our services encompass areas such as business portals, e-commerce development, customized web development, API, AWS cloud, and cyber security. We also excel in digital PR, SMO/SMM, SEO lead generation campaigns, celebrity campaigns, and TV-News channel panel discussions. Our comprehensive solutions cater to various business needs, ensuring a robust digital presence and enhanced brand visibility.

Role Description

This is a full-time, on-site role for a PPC Expert located in New Delhi. The PPC Expert will manage and optimize Pay-Per-Click advertising campaigns across various digital platforms, conduct thorough keyword research, create and test ad copies, monitor and analyze performance metrics, and adjust strategies to maximize ROI. The role involves collaboration with the marketing team to align PPC campaigns with overall business goals and stay updated on industry trends and best practices.

Qualifications

• Proven experience in managing PPC campaigns and utilizing Google Ads, Bing Ads, and social media advertising platforms
• Strong analytical skills and proficiency in using tools such as Google Analytics, Keyword Planner, and other PPC tools
• Well-versed in conducting keyword research, creating compelling ad copies, and optimizing landing pages
• Excellent communication and collaboration skills to work effectively with the marketing team
• Ability to interpret and analyze performance data to make data-driven decisions
• Knowledge of SEO and digital marketing strategies
• Bachelor's degree in Marketing, Digital Marketing, or related field
• Certification in Google Ads or other relevant PPC certifications is a plus