PPC Executive

Job Description

Create and manage PPC campaigns across Google Ads, Bing Ads, and social media platforms. Write compelling ad copy and optimize landing pages for better Quality Score and conversions. Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS). Conduct A/B testing on ads and landing pages to improve performance. Manage campaign budgets and ensure spend is within allocated limits. Perform regular competitor analysis and stay updated with industry trends. Prepare detailed reports on campaign performance and provide actionable insights. Collaborate with the design and content team for ad creatives and landing pages. Ensure tracking is properly set up through Google Analytics, conversion pixels, and UTM parameters. Qualifications: Experience with PPC platforms such as Google Ads and Bing Ads Skills in Keyword Research and Campaign Optimization Analytical skills for Performance Analysis and Reporting Ability to Create and A/B Test Ad Copies Proficiency in Budget Management and Bid Strategy Excellent communication and teamwork skills Bachelor's degree in Marketing, Business, or a related field Knowledge of SEO principles and experience in digital marketing is a plus Proficiency in Google Tag Manager (GTM) for advanced tracking and campaign optimization. Job Type: Full-time Pay: ₹200,000.00 - ₹800,000.00 per year Benefits: Paid time off Provident Fund Schedule: Day shift Rotational shift Work Location: In person