PPC Executive

Company Description

Webguruz Technologies Pvt Ltd, established in 2008, is an industry leader in co-sourcing IT services. We specialize in website consulting & development, inbound marketing, software development and integration, system integration, web/mobile application development, digital marketing implementation, and quality assurance. With a team of over 70 experts, Webguruz offers bespoke solutions from its operations in India, Australia, and the United Kingdom.

Role Description

This is a full-time, on-site role for a PPC Executive located in Chandigarh, India. The PPC Executive will be responsible for managing and optimizing pay-per-click advertising campaigns on various platforms. Day-to-day tasks include keyword research, campaign strategy development, bid management, performance analysis, and reporting. The PPC Executive will work closely with the marketing team to ensure alignment with overall marketing strategies.

Qualifications

• Proficiency in managing PPC campaigns across Google Ads, Bing Ads, and social media platforms
• Strong analytical skills for performance analysis and reporting
• Experience with keyword research, ad copywriting, and bid management
• Knowledge of digital marketing strategies and SEO best practices
• Excellent communication skills and the ability to work collaboratively
• Proficiency in using tools such as Google Analytics, SEMrush, and other PPC management tools
• Bachelor's degree in Marketing, Business, or a related field
• Experience in managing international campaigns is a plus