PPC Executive in Mumbai

SIB Infotech - Digital Marketing Services Agency

0 years

0 Lacs

mumbai metropolitan region

Posted:1 day ago| Platform:

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Skills Required

strategies research drive ads targeting tracking reports analyze data optimization metrics testing segmentation design development mobile marketing seo management orm ui ux maintenance

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Collaborate with clients and internal teams to develop PPC advertising strategies aligned with client goals, target audience, and budget requirements.
Conduct keyword research to identify relevant search terms and phrases.
Optimize landing pages and create compelling ad copy to drive clicks and conversions.
Set up and configure PPC campaigns across platforms such as Google Ads, Meta Ads, and other social media advertising platforms.
Manage campaign budgets, bidding strategies, and targeting parameters to maximize ROI and achieve campaign objectives.
Set up and implement conversion tracking tags using Google Tag Manager.
Create engaging ad creatives, including images, videos, and ad copy variations.
Generate regular reports on campaign performance and key metrics.
Analyze data to identify trends, insights, and optimization opportunities.
Provide clients with actionable recommendations to improve campaign performance.
Monitor key metrics such as CTR, conversion rate, CPA, and ROAS.
Continuously optimize campaigns by adjusting targeting, bidding, creatives, and landing pages.
Conduct A/B testing and experiments to evaluate ad creatives, targeting options, and bidding strategies.
Use data-driven insights to refine campaign tactics and improve overall performance.
Utilize advanced targeting and audience segmentation techniques.
Implement remarketing campaigns to re-engage website visitors and drive conversions.

About Company: SIB Infotech Private Limited is one of the best website design & development companies based in India. We are an ISO 9001:2008 certified company with a professional team of seasoned experts operating from our 3 offices in India (Mumbai, New Delhi & Noida). We help our clients drive their digital strategies & meet their business objectives in the way they want to promote their website on the web with our creative and innovative ideas.
We are offering fully functional mobile-friendly and responsive website designing, web development, digital marketing, search engine optimization (SEO), pay per click (PPC), online reputation management (ORM), social media optimization (SMO), e-commerce websites, UI/UX design, mobile application development, and website maintenance to organizations of all sizes from startups & MNCs to Fortune 500 companies.

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