PPC Executive

Job Description:

We are looking for a person who is an expert in internet advertising, responsible for planning and optimizing the effectiveness of online advertising campaigns. We are seeking a PPC (Pay Per Click) Expert to plan and run our PPC campaigns. You will also be required to track and manage our paid search budgets. As a PPC (Pay Per Click) Expert, you will be responsible for doing search engine marketing (SEM) including search engine optimization (SEO) for our clients. For this position, you should be extremely good with numbers and have great analytical skills. Your main objective should be to ensure that our PPC ads and promotion endeavors have the most astounding return on investment (ROI.)

Responsibilities:

● Plan and form effective paid search and display ad strategies.

● Run and optimize different PPC (Pay per click) campaigns.

● Manage ad accounts on multiple platforms like Google Ads, Bing, etc.

● Take part in a selection of keywords and targeting audiences.

● Plan budget and monitor bids to increase better ROI and increase conversions.

● Track KPIs to evaluate performance and pinpoint issues.

● Deliver reports for administration and management.

● Compose appealing and brief copies for adverts with coordination from the content and creative team.

● Discover approaches and ways to decrease the risk of click fraud.

● Stay up to date with PPC (Pay per click) advertising and SEM (Search Engine Marketing) trends.

● Ability to help guide teams to make special landing pages in order to run different campaigns and increase conversions

Skills:

● Bachelor's degree in Marketing, Digital Media or a related field.

● Proven 2+ years of experience as a PPC or Digital Marketing Specialist.

● Strong Written and Verbal Communication Skills, Editing, Self-Motivated, Strong Leadership Skills, Team-Oriented, Goal-Oriented, Strong Attention to Detail.

● Professional certification in Google Ads will be preferred.

● Experience in handling international clients will be add on benefits

● Strong working experience in the analysis of data and reporting.

● Exceptional knowledge of SEO and advanced digital marketing skills.

● Familiar with all Social media sites and platforms e.g. Instagram, Facebook, Yahoo, etc.

● Outstanding knowledge of analytics tools, e.g. Google Analytics, Google Search Console, etc.

● Understanding HTML and XML will be an added benefit.

● Outstanding verbal and written communication skills.

● Ability to work under pressure and prioritize tasks.

● Outstanding analytical, interpersonal, and organizational skills.

● Excellent problem-solving and networking skills.

● Strong work ethics.

Job Types: Full-time, Permanent

Pay: Up to ₹50,000.00 per month

Benefits:

• Food provided
• Health insurance
• Life insurance
• Paid sick time
• Provident Fund

Work Location: In person