PPC Executive

Company Description

Adret Software Services is a software application development company known for its seasoned skills, creativity, and ability to deliver services with utmost perfection. The company focuses on providing high-quality and innovative software solutions to meet diverse client needs. Adret Software Services prides itself on its ability to execute projects with excellence and ensure customer satisfaction.

Role Description

This is a full-time on-site role located in Kolkata for a PPC Executive. The PPC Executive will be responsible for managing and optimizing pay-per-click (PPC) campaigns across various platforms. This includes conducting keyword research, creating ad copy, analyzing campaign performance, and making data-driven decisions to improve campaign results. The PPC Executive will work closely with the marketing team to align PPC efforts with overall business objectives and ensure a strong return on investment (ROI).

Qualifications

• Strong knowledge of PPC campaign management, including keyword research and ad copy creation.
• Experience with PPC platforms such as Google Ads, Bing Ads, and social media advertising.
• Ability to analyze campaign performance data and make data-driven decisions for optimization.
• Understanding of digital marketing principles and best practices.
• Excellent communication and teamwork skills.
• Relevant certifications in PPC or digital marketing are a plus.
• Ability to work on-site in Kolkata and collaborate with the marketing team.