PPC Executive

Role Overview:

As a PPC Executive, you’ll play a key role in managing and optimizing paid search campaigns across platforms like Google Ads, Bing Ads, Facebook, and other paid media channels. You’ll work closely with the team to analyze performance data, implement strategies, and ensure that campaigns meet client objectives. If you're a results-oriented individual who thrives in a fast-paced environment, we want you on our team!

Key Responsibilities:

1. Campaign Management: Set up, manage, and optimize paid search campaigns (Google Ads, Bing, Facebook Ads, etc.).

2. Strategy Development: Collaborate with the team to develop PPC strategies tailored to client goals and budgets.

3. Keyword Research: Conduct in-depth keyword research to identify high-performance keywords and optimize campaigns.

4. Ad Copywriting: Create compelling, high-converting ad copy and optimize it for maximum ROI.

5. Performance Analysis: Regularly monitor and report on campaign performance, using data to refine and optimize strategies.

5. Budget Management: Manage campaign budgets and ensure spending aligns with client expectations and goals.

6. A/B Testing: Conduct A/B testing on ads, landing pages, and keywords to improve performance.

7. Stay Current: Keep up-to-date with the latest trends, tools, and best practices in PPC and digital marketing.

Requirements:

Proven experience in PPC campaign management (2 -5 years mandatory).

Strong understanding of Google Ads, Bing Ads, Facebook Ads, and other PPC platforms.

Knowledge of Google Analytics, Google Tag Manager, and other PPC tracking tools.

Experience with bid management and budget control.

Excellent communication skills, both written and verbal.

Strong analytical skills and data-driven decision-making.

Ability to work independently and as part of a team.

Certification in Google Ads (preferred but not essential).

What We Offer:

Competitive salary and performance-based bonuses.

Flexible working hours and hybrid/remote work options.

Professional development opportunities and training.

A supportive and collaborative work culture.

Exciting projects and clients across diverse industries.

How to Apply:

If you’re a passionate, detail-oriented individual with a love for digital marketing and PPC, we’d love to hear from you! Please send your CV and a brief cover letter outlining your relevant experience to banshika.chakraborty@adretsoftware.com or DM me directly.