PPC Executive

Job Title: PPC Executive Location: Mohali, Punjab Experience: 6 months to 1 year Salary: ₹20,000 per month Employment Type: Full-time Working Days: Monday to Friday Job Summary: We are seeking a motivated and detail-oriented PPC Executive to join our digital marketing team in Mohali. The ideal candidate will have foundational experience in managing pay-per-click campaigns and a keen interest in digital advertising. This role offers an excellent opportunity to grow your skills in a dynamic and supportive environment. Key Responsibilities: Campaign Management: Assist in creating, managing, and optimizing PPC campaigns across platforms such as Google Ads and Bing Ads. Keyword Research: Conduct keyword research to identify high-performing keywords for campaign targeting. Ad Copywriting: Develop compelling ad copy that aligns with campaign goals and resonates with the target audience. Performance Monitoring: Monitor campaign performance metrics, including CTR, CPC, and conversion rates, to identify areas for improvement. Budget Management: Help manage daily and monthly budgets for PPC campaigns, ensuring optimal allocation of resources. A/B Testing: Participate in A/B testing of ad copies and landing pages to determine the most effective strategies. Reporting: Prepare regular reports on campaign performance, providing insights and recommendations for optimization. Collaboration: Work closely with the marketing team to align PPC strategies with overall marketing objectives. Requirements: Experience: 6 months to 1 year of experience in PPC or digital marketing roles. Education: Bachelor's degree in Marketing, Business, or a related field is preferred. Technical Skills: Basic understanding of Google Ads, Bing Ads, and Google Analytics. Analytical Skills: Ability to analyze data and draw actionable insights to improve campaign performance. Communication Skills: Strong written and verbal communication skills. Attention to Detail: High level of accuracy and attention to detail in campaign management and reporting. Certifications: Google Ads certification is a plus but not mandatory. Preferred Skills: Familiarity with SEO and digital marketing concepts. Experience with social media advertising platforms like Facebook Ads. Knowledge of landing page optimization techniques. Proficiency in Microsoft Excel and other data analysis tools. Interested candidates can apply @ 9041511782. Job Type: Full-time Pay: ₹16,000.00 - ₹20,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Experience: PPC Campaign Management: 1 year (Required) Work Location: In person