PPC Ads Executive

Skills:

Company Overview

Job Overview

Qualifications And Skills

• Proven expertise in managing and optimizing social media advertising campaigns across platforms (Mandatory skill).
• Solid experience in campaign management with the ability to strategize, launch, and scale PPC campaigns efficiently.
• Hands-on proficiency with Facebook Ads, including audience targeting, creative testing, and budget optimization.
• In-depth knowledge of Google Ads, covering search, display, and remarketing for high lead conversion.
• Skilled in conversion tracking to measure, analyze, and improve the effectiveness of ad expenditure and lead quality.
• Strong keyword research capabilities to identify, select, and monitor high-performing keywords appropriate for real estate advertising.
• Proficient in using Google Analytics to interpret campaign results, funnel performance, and optimize based on actionable insights.
• Experience in lead generation with a track record of driving high-quality leads in a competitive market, especially within real estate.
  

Roles And Responsibilities

• Develop, execute, and monitor robust PPC ad campaigns focused on generating investor leads for real estate plotting layouts.
• Collaborate with sales and marketing teams to align campaign goals with business objectives and market trends.
• Optimize ad spend for campaigns across Google Ads, Facebook Ads, and additional social media platforms to maximize ROI.
• Perform ongoing keyword discovery, expansion, and optimization to ensure campaign relevance and efficiency.
• Track, analyze, and report on key performance metrics, providing insights for campaign adjustments and improvements.
• Troubleshoot underperforming campaigns and implement data-driven recommendations for enhancing lead generation activities.
• Stay updated with emerging PPC trends, best practices, and platform updates to maintain an innovative advertising approach.
• Ensure accurate conversion tracking, attribution, and integration with CRM systems for seamless lead follow-up.