PPC Ads Executive

Position : PPC Ads Executive

Location : Ahmedabad

Job Role: ? Create and set up PPC campaigns across platforms like Google Ads, Bing Ads, or social media platforms. ? Monitor and optimise campaign performance, adjusting bids, keywords, and ad creatives for maximum effectiveness. ? Conduct thorough keyword research to identify high-value keywords relevant to our target audience. ? Analyse keyword performance and trends to refine PPC strategies and ad targeting. ? Craft compelling ad copies that resonate with our audience and encourage clicks and conversions. ? Test and optimise ad variations to improve click-through rates (CTRs) and conversion rates. ? Monitor key performance metrics like click-through rates, conversion rates, and return on ad spend (ROAS). Prepare regular reports detailing campaign performance and provide insights for optimization. ? Analyse, monitor and report on ROI for all PPC campaigns. ? Analyse, monitor and report on competitors PPC campaigns including key words being targeted.

Job Requirements ? Basic understanding of PPC advertising principles and platforms (Google Ads, Bing Ads, social media advertising). ? Basic knowledge of bid management tools and analytics platforms. ? Familiarity with analytics tools such as Google Analytics to measure campaign performance. ? PPC campaigns, encompassing shopping, search, video, display, and remarketing, preferably within a comparable industry, either through practical experience or comprehensive knowledge. ? Strong analytical skills and attention to detail. ? Good communication and teamwork abilities. ? Willingness to learn and stay updated with the latest trends in digital advertising.

Job Types: Full-time, Fresher

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Health insurance

Work Location: In person