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Position title Marketing Automation Specialist Marketo Associate

35 years

0 Lacs

Panchkula Haryana India

Posted:1 week ago| Platform: Linkedin logo

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Skills Required

marketing automation marketo support data management optimization scoring crm integration segmentation routing testing communication test analysis strategy logic technology

Work Mode

On-site

Job Type

Full Time

Job Description

Position Title

Marketing Automation Specialist Marketo Associate

Panchkula, India - Date Posted

July 21, 2025

Description

We are looking for a skilled Marketing Automation Specialist with hands-on experience in Marketo to support our marketing operations. This role involves executing high-performing email campaigns, managing Marketo assets, and maintaining data integrity.The ideal candidate should have a strong understanding of marketing automation workflows and lead management practices. If you are passionate about campaign optimization and marketing operations, wed love to connect.

Skills

Key Skills

  • 35 years of experience working with Marketo.
  • Proficient in building and deploying email campaigns, nurture flows, and lead scoring models.
  • Strong skills in managing assets such as landing pages, emails, forms, and workflows within Marketo.
  • Knowledge of CRM integration and sync-related troubleshooting.
  • Understanding of marketing data hygiene, list management, segmentation, and campaign reporting.
  • Ability to define and support lead lifecycle processes, including MQLs and lead routing rules.
  • Familiarity with A/B testing methodologies and campaign performance optimization.
  • Good communication and stakeholder management skills.
  • Attention to detail with the ability to maintain a clean and scalable Marketo instance.

Responsibilities

Roles And Responsibilities

  • Build, test, and deploy targeted email campaigns, nurture programs, and scoring models in Marketo.
  • Create and manage Marketo assets, including landing pages, forms, and workflows.
  • Optimize campaign performance through A/B testing, data analysis, and reporting.
  • Maintain accurate data through segmentation, list hygiene, and CRM sync checks.
  • Implement and document scalable campaign processes and consistent naming conventions.
  • Support lead lifecycle strategy and define MQL criteria, routing logic, and scoring models.
  • Monitor and improve email deliverability, bounce rates, and overall campaign health.
  • Troubleshoot issues with campaign execution, integrations, or sync errors.
  • Ensure ongoing Marketo instance hygiene and governance.
  • Act as the primary point of contact for client stakeholders regarding campaign execution.

Position: Marketing Automation Specialist Marketo Associate

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Thank You

Thank you for submitting your application. We will contact you shortly!

Contacts

Email:

careers@grazitti.com

Address

HSIIDC Technology Park, Plot No 19,Sector 22, 134104, Panchkula, Haryana, India

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Grazitti Interactive

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Panchkula Haryana

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