Performance Marketingi Manager

Performance Marketing Manager

Key Responsibilities

• Strategy & Planning:

• Develop and implement high-performance, multi-channel marketing strategies to generate high-quality B2B leads for SaaS solutions in the IT domain.

• Campaign Management:

• Plan, execute, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads, programmatic display, and other paid channels.

• B2B SaaS Expertise:

• Leverage deep understanding of SaaS sales cycles, enterprise buying behavior, and account-based marketing to tailor campaigns that convert.

• Analytics & Optimization:

• Monitor KPIs such as CPL, CAC, ROAS, and MQL-to-SQL conversion rates. Continuously optimize targeting, creatives, and bidding strategies for maximum ROI.

• Collaboration:

• Work closely with sales, product, and content teams to ensure alignment between marketing efforts and revenue goals.

• Budget Management:

• Manage and allocate performance marketing budgets effectively to deliver predictable, scalable growth.

Requirements

• 6–8 years of

  proven experience

  in

  B2B SaaS sales

  and

  performance marketing

  in

  IT companies

  .
• Strong knowledge of

  digital marketing platforms

  : Google Ads, LinkedIn Campaign Manager, Meta Ads, marketing automation tools (e.g., HubSpot, Marketo, Pardot).
• Hands-on experience with

  account-based marketing (ABM)

  strategies.
• Excellent analytical skills; proficiency in Google Analytics, Data Studio, and campaign tracking tools.
• Demonstrated success in reducing CPL and improving lead quality in enterprise SaaS markets.
• Strong communication skills with the ability to translate data insights into actionable strategies.