Performance Marketing Specialist

Role Overview

You will be responsible for planning, executing, and optimizing paid campaigns on Meta (Facebook + Instagram) and Google Ads, while also improving VINR’s website SEO to maximize organic and paid growth.

Key Responsibilities Meta Ads (Facebook + Instagram)

• Create, launch, and optimize campaigns for traffic, conversions, and retargeting.
• Manage budgets, track ROAS, CTR, CPC, and CAC.
• A/B test creatives, ad copies, and audience targeting.
• Build retargeting and lookalike audiences with pixel setup.

Google Ads (Search + Display + Shopping)

• Run and optimize Search, Display, and YouTube campaigns.
• Conduct keyword research for beauty/skincare segment.
• Optimize bidding strategies to improve conversions and lower CAC.
• Track campaign metrics (CTR, Quality Score, Conversion Rate).

Website SEO & Growth

• Perform on-page SEO: meta titles, descriptions, URL structure, internal linking, keyword optimization.
• Manage off-page SEO: backlinks, directory submissions, guest blogs.
• Improve technical SEO: page speed, mobile-friendliness, schema, site audits.
• Track rankings and traffic with Google Analytics, GA4, Search Console, and SEMrush/Ahrefs.

Analytics & Reporting

• Build weekly/monthly performance dashboards.
• Analyze CAC, LTV, and attribution between paid + organic.
• Recommend actionable steps for scaling results.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person