Performance Marketing Specialist – Meta Ads

Job Summary

We are seeking a results-driven Performance Marketing Specialist with strong expertise in Meta Ads (Facebook & Instagram) to join our growing digital marketing team. The ideal candidate will have experience in running data-backed campaigns focused on customer acquisition, lead generation, and revenue growth.

Key Responsibilities

• Create, manage, and optimize Meta (Facebook/Instagram) ad campaigns for performance outcomes
• Define and track key metrics including CTR, CPC, CPA, and ROAS
• Conduct A/B testing on creatives, ad copies, and audience segments
• Implement retargeting campaigns using Facebook Pixel and custom audiences
• Collaborate with creative and content teams to develop high-performing ad assets
• Monitor daily budgets and ensure efficient spend allocation
• Analyze campaign data and present performance reports with actionable insights
• Stay updated with Meta Ads best practices, trends, and platform changes

Required Qualifications

• 1–3 years of hands-on experience with Meta Ads Manager
• Proven track record of managing high-ROI ad campaigns
• Strong understanding of Facebook Pixel, custom conversions, and event tracking
• Familiarity with Google Analytics, UTM parameters, and attribution models
• Excellent analytical skills with proficiency in Excel/Google Sheets
• Experience in eCommerce, D2C, SaaS, or lead-gen campaigns is a plus

Preferred Skills

• Meta Blueprint Certification (preferred, not mandatory)
• Knowledge of other paid media platforms (Google Ads, LinkedIn Ads) is a bonus
• Experience with Shopify, WordPress, or CRM tools (HubSpot, Zoho, etc.)

Job Types: Full-time, Permanent

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

• Paid sick time
• Paid time off

Schedule:

• Day shift
• Fixed shift
• Morning shift

Application Question(s):

• It is a compalsary work from office, are you comfortable?(if no, don't apply)

Experience:

• Meta Ads: 1 year (Required)

Location:

• Vasai, Maharashtra (Preferred)

Willingness to travel:

• 100% (Required)

Work Location: In person