Performance Marketing Specialist – Meta Ads

📈 Performance Marketing Specialist – Meta Ads (D2C Brand)

Location

Experience

Type

Team

✨ About Nobe

d minimalism, comfort, and self-expressi

y Aditya Birla’s TMRW House of Bran

e.🚀 Your Role: Own & Grow a Category Through Meta

r a Performance Marketing Specia

e a Category Growth Man

ncy.🔍 What You’

ll Own📊 Campaign Strategy & Exe

• cutionOwn paid growth for a specific product category across Meta platforms (Facebook & Inst
• agram)Plan and execute full-funnel strategies—from cold prospecting to warm retar
• getingOptimize campaigns based on daily performance (CPM, CTR, ROAS, ATC

, CVR)🎨 Creative Collab

• orationIdeate winning hooks, angles, and content formats specific to your c
• ategoryWork closely with the creative team to brief and evaluate performance ad cr
• eativesPush feedback loops between creative and performance—test, learn

, scale📈 Optimization & R

• eportingA/B test audiences, copy, creatives, and pl
• acementsScale what works and kill what doesn’t—witho
• ut delayReport weekly on campaign performance with actionable insights and ne

xt steps🤝 Cross-Functional Growth

• OwnershipCoordinate with merchandising and content teams to align product availability, pricing, and drops with pai
• d effortsDrive decision-making on what gets featured in ads base

d on data✅ What

• You Bring2–4 years of experience

  managing Meta A

  ds (FB/IG) for D2C/e-comme
• rce brandsStrong understanding of campaign structure, audience segmentation, creati
• ve testingPrevious owner

  ship of a product/category p

  erformance (not just agency
• execution)Creative intuition paired with analytical decis
• ion-makingFamiliarity with Shopify and pixel-based a

ttribution💡 B

• onus TraitsYou’ve scaled campaigns in apparel, fashion, or lifes
• tyle brandsYou get excited about matching the right product with the rig
• ht creativeYou thrive when you have ownership over a product line and
• its numbersYou’re constantly observing ads and asking: “Why did this

one work?”?

• ? Why Nobero?Work at the intersection of brand an
• d performanceDrive category growth with full ownership and creativ
• e flexibilityCollaborate with an energetic team that values both da
• ta and designBe part of an emerging fashion brand backed by India’s largest