Performance marketing Specialist

Profile: Performance Marketing Specialist
Location: Gurgaon, India
Company: Herbalmax Healthcare Pvt. Ltd.
Department: Marketing
Experience Required: 3–5 Years (with proven high-budget campaign management)

About the Role

We are looking for a Meta Ads Specialist with hands-on experience in managing ₹40 Lakhs+ monthly ad spends across Meta platforms (Facebook, Instagram). The ideal candidate should be highly analytical, data-driven, and capable of delivering scalable ROI through advanced campaign strategies.

Key Responsibilities

• Strategize, create, and manage high-budget Meta campaigns (₹40L+ monthly).
• Conduct in-depth audience research, competitor benchmarking, and campaign structuring.
• Optimize campaigns for ROAS, CPL, and CAC while sca\ling budgets effectively.
• Implement A/B testing for creatives, ad copies, and audience targeting.
• Analyze campaign data, create actionable reports, and present insights to stakeholders.
• Coordinate with the creative/design team to ensure high-converting ad assets.
• Stay updated on Meta’s latest advertising features, algorithm updates, and compliance policies.
• Drive customer acquisition, retention, and remarketing funnels through Meta Ads.

Required Skills & Qualifications

• Proven track record of managing minimum ₹30L monthly spend on Meta Ads.
• Strong understanding of performance marketing metrics (ROAS, CAC, CTR, CPM, CVR, LTV).
• Hands-on experience with advanced campaign setups (CBO, ABO, Dynamic Ads, Advantage+).
• Proficiency in Meta Ads Manager, Google Analytics, and attribution tools.
• Strong analytical and Excel/Google Sheets skills.
• Ability to manage multiple campaigns simultaneously with tight deadlines.
• Excellent communication skills and data-driven mindset.

Preferred Qualifications

• Experience in D2C / E-commerce brand marketing.
• Familiarity with other paid platforms (Google Ads, TikTok, YouTube, LinkedIn) is a plus.
• Knowledge of Shopify/WordPress integrations and pixel/event setups.
• Experience in scaling performance campaigns across multiple geographies.

What We Offer

• Competitive salary and performance bonuses.
• Opportunity to work with a fast-growing D2C health & wellness brand.
• A data-driven and performance-oriented work culture.
• Exposure to high-budget campaigns and advanced marketing tools.

How to Apply:- Kindly share your updated Cv at hr@herbalmax.in or 8527617711

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Application Question(s):

• How many year of expereince do you have in Meta ads?
• Are you comfortable with Onsite Gurgaon Location?
• Are you comfortable with upto 40k Salary?
• How many year of experience do you have in D2C / E-commerce brand marketing?

Education:

• Bachelor's (Required)

Work Location: In person