Job
Description
Company Description Groom My Pet is a pet grooming specialist company dedicated to helping pets look and feel their best. With a deep understanding of pet behavior, health, and wellness, we design, develop, and distribute premium pet grooming products that are safe, effective, and easy to use. Our range of innovative products caters to the unique needs of pets and their owners, making pet grooming a breeze. Role Description This is a full-time on-site Performance Marketing Specialist role located in Delhi, India at Groom My Pet. Key Responsibilities: Plan, manage, and optimize digital ad campaigns across platforms including Google Ads, Meta (Facebook/Instagram) Ads , and other digital channels. Collaborate with designers and content teams to conceptualize and provide input on creatives , ad copy, and campaign visuals. Monitor campaign performance, analyze data, and generate actionable insights to improve ROI and meet KPIs. Conduct keyword research, audience segmentation, and A/B testing to maximize ad effectiveness. Stay up-to-date with platform updates, digital marketing trends, and emerging tools or strategies. Assist with reporting and dashboards to communicate performance to stakeholders. Identify growth opportunities and propose new digital initiatives. Requirements: Hands-on experience with Google Ads, Facebook/Meta Ads Manager , and other paid media platforms. Strong understanding of campaign setup, bidding strategies, tracking, and analytics. Ability to brainstorm and provide ideas for creative content and ad formats . Proficiency with tools like Google Analytics, Tag Manager, and basic knowledge of SEO is a plus. Analytical mindset with attention to detail and a passion for optimization. Good communication skills and ability to work collaboratively in a team environment. What We Offer: Salary Package : 18k to 25k 6 day working Show more Show less
