Performance Marketing Specialist – Full Time

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About Us

Ads by Musaib

We work with fast-growing D2C brands and help them turn ad spends into scalable, profitable revenue.

Performance Marketing Specialist

Role Overview

Performance Marketer

You’ll work directly with the strategy and creative teams to ensure every campaign delivers ROI-focused performance and business growth.

Key Responsibilities

• Plan, launch, and scale

  Meta and Google Ad campaigns

  for eCommerce clients.
• Strategize full-funnel ad structures — from prospecting to remarketing.
• Analyze campaign performance and optimize for

  profitable ROAS

  and

  lower CAC

  .
• Conduct A/B testing on creatives, ad copies, and audience segments.
• Track and report key metrics such as CTR, CPA, ROAS, and LTV.
• Coordinate with design and copy teams to ensure ad creatives align with strategy.
• Research new audiences, trends, and ad opportunities to stay ahead of competition.
• Manage ad budgets efficiently while maximizing revenue output.
• Leverage tools like Meta Ads Manager, Google Ads, GA4, and other analytics dashboards.

Requirements

• Minimum

  3–4 years of experience

  in performance marketing for

  eCommerce brands or D2C agencies

  .
• Proven record of achieving

  5x+ ROAS

  and reducing acquisition costs.
• Strong understanding of full-funnel eCommerce marketing and conversion optimization.
• Proficiency in

  Meta Ads Manager, Google Ads, and Google Analytics (GA4)

  .
• Experience with Shopify, pixel setup, and event tracking.
• Analytical mindset with a data-first approach to decision-making.
• Ability to handle multiple brands and optimize across verticals.

Perks

• Work with high-performing D2C brands across multiple categories.
• Data-driven and result-oriented culture.
• Opportunity to lead strategy and scaling for top-performing campaigns.
• Work directly with the founder & marketing experts.