Performance Marketing Specialist

Job Role: Performance Marketing Manager

Location: Udyog Vihar, Gurgaon

Experience: 2-5 years of hands-on experience in Performance Marketing

Key Responsibilities include but are not limited to

● Completely own Performance Marketing for one of our brands

● Managing end-to-end performance marketing campaigns

● Plan, own, and execute all digital marketing initiatives including but not limited to Meta & Google ads

● Measure and report on performance, and assess these against goals such as ROI and KPIs.

● Optimize spend and performance based on trend insights.

● Brainstorm new creative growth strategies.

Qualifications, Skills, and Abilities

● 2-5 years of hands-on experience in Performance Marketing

● Core competence in Facebook Conversion campaigns is a must

● Strong data interpretation and analytical skills

● Good understanding and working knowledge of Google Analytics and other similar products

● Candidates with prior experience in fashion & e-commerce marketing will be preferred

Who we are:

FS Life is a group of homegrown brands that are thoughtful, and relevant, and solve unmet apparel and lifestyle needs for modern Indian women. It was launched in September 2016 with FableStreet, a premium western wear brand focused on providing the best fit for Indian women and Pink Fort — an Indo-western brand reimagining traditional clothing for the woman of today.