Job
Description
This role is for one of Weekday's clients Min Experience: 3 years Location: Ahmedabad JobType: full-time About the Role We are seeking an experienced and data-driven Performance Marketing Specialist to lead and execute high-impact digital marketing campaigns focused on customer acquisition, revenue growth, and ROI optimization . This is a highly analytical and strategic role that requires deep expertise in running performance campaigns across platforms like Google, Meta (Facebook/Instagram), and other paid media channels . You will take complete ownership of our sales-driven marketing efforts , with a strong focus on delivering measurable business outcomes. Key Responsibilities Campaign Strategy & Execution Plan, launch, and optimize paid marketing campaigns across Google Ads (Search, Display, Video, Shopping), Meta Ads (Facebook, Instagram), and additional digital platforms to drive sales, leads, and revenue growth . Performance Optimization Continuously analyze campaign data and optimize for KPIs such as ROAS, CPA, CTR, CPC, and conversion rate . Make data-backed decisions on bidding strategies, keyword targeting, and ad creatives. End-to-End Campaign Management Own the full lifecycle of digital campaignsfrom ideation, ad copywriting, creative briefing, keyword strategy, targeting, and biddingto daily execution and optimization. A/B Testing & Experimentation Conduct structured A/B tests on creatives, landing pages, CTAs, and audience segments to identify high-performing combinations and scale successful experiments. Budget Management Manage large-scale advertising budgets efficiently, ensuring optimal spending and maximum return on investment while keeping campaigns within target benchmarks. Cross-Functional Collaboration Work closely with content, design, and product teams to ensure cohesive messaging and user journeys across campaigns. Coordinate with analytics and tech teams for tagging and tracking support. App Marketing Integration Ensure performance campaigns are aligned with mobile user acquisition goals , integrating deep links, in-app events, and app-specific targeting to drive quality installs and engagement. Tools & Tech Stack Utilize platforms such as Google Tag Manager (GTM), Google Merchant Center (GMC), Google Analytics , and CRM systems to enable accurate tracking, attribution, and reporting. Market Research & Innovation Stay current with industry trends, platform algorithm updates, and emerging ad formats. Experiment with new channels and tactics to maintain competitive performance and user growth. Requirements Experience: Minimum 3 years of hands-on experience managing performance marketing campaigns with demonstrated success in meeting or exceeding growth KPIs . Technical Skills: Proficient in Google Ads, Meta Ads Manager, Google Analytics, GTM, and Excel/Sheets Strong understanding of conversion tracking, attribution models, and remarketing strategies Experience working with large ad budgets and optimizing campaigns for eCommerce, SaaS, or mobile apps is a plus Soft Skills: Analytical thinker with strong problem-solving abilities Results-driven, organized, and detail-oriented Excellent communication and collaboration skills
