Performance Marketing & SEO Lead

Location: Surat, Gujarat, (In-person/ Hybrid)

Type: Full-time

About Mosa

Mosa is a North American sustainable lifestyle brand that transforms upcycled glass bottles into premium candles, glassware, and home décor. Our products are proudly sold in 70+ stores across North America, and we’ve been recognized for our innovation and impact with awards such as BCBusiness 30 Under 30, Corporate Knights’ Top 30 Under 30 Sustainability Leaders, and more. We believe in making sustainability fun, stylish, and accessible, and we’re looking for passionate individuals to join our team. 

About the Role (Read This Carefully)

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Key Responsibilities

1. SEO (Primary Responsibility)

• Own organic growth across high-intent pages (collections, corporate gifting, B2B pages)
• Conduct

  proper keyword research

  (commercial + long-tail intent)
• Optimize existing pages for rankings and conversions
• Plan and execute SEO content with a conversion mindset
• Track rankings, traffic, and leads using Google Search Console & GA
• Improve internal linking and on-page SEO hygiene

2. Google Ads (Primary Responsibility)

• Plan, launch, and optimize

  Google Search and Performance Max campaigns

• Write high-intent ad copy aligned to user intent

• Manage budgets, bids, CPCs, and conversions

• Build negative keyword lists and improve lead quality

• Set up and optimize remarketing campaigns

• Continuously test and improve performance

3. Conversion & Funnel Optimization

• Work on landing page copy, structure, and CTAs
• Improve form conversions and reduce drop-offs
• Align ads, keywords, and landing pages for higher ROI
• Coordinate with the founder on messaging and positioning

4.Reporting & Insights

• Share weekly performance updates (leads, CAC, cost per lead)
• Analyze what’s working and what’s not
• Recommend next actions based on data (not guesses)

5.Coordination (Secondary)

• Coordinate with operations once leads convert
• Basic understanding of Shopify flow (orders → fulfilment)
• Marketplace knowledge (Amazon/Etsy) is a plus, but

  not the focus

What We’re Looking For

Must-Have

• 2–4 years of hands-on SEO and Google Ads experience
• Ability to drive leads or sales, not just traffic
• Strong understanding of keyword intent and search behavior
• Comfortable working with budgets and accountability
• Good written and spoken English
• Willingness to work full-time in-person from Surat

Nice to Have

• Experience with D2C or B2B lead-gen brands
• Familiarity with Shopify and landing page optimization
• Experience working with performance targets
• Experience in corporate gifting, home, lifestyle, or retail brands

What You Get

• Salary between Rs 20,000 - Rs 25,000
• Ownership of a core revenue function
• Direct collaboration with the founder
• Clear growth path as the India team expands

How to Apply

Please share:

• Your resume
• Message a short note on how you’ve driven leads or sales in the past