Performance Marketing - Senior Leader

About the Role

senior performance marketing leader

lowering CPL

About Cuemath

make every child MathFit - a confident math thinker

We’re trusted by parents in 80+ countries, with a rapidly growing base. Backed by leading global investors, we are redefining what it means to be great at math in today’s world.

Key Responsibilities

Strategic Growth Leadership

• Own the US

  performance marketing roadmap

  , balancing acquisition efficiency with aggressive growth goals.
• Drive multi-channel campaigns across Meta (Facebook/Instagram), Google Ads and YouTube.
• Continuously identify, scale, and optimize

  high-performing campaigns

  while transforming underperforming ones.

Data-Driven Optimization

• Use analytics to uncover insights that sharpen targeting and maximize ROI.
• Lead structured A/B tests, creative iterations, and landing page experiments to drive consistent CPL and ROAS improvements.
• Maintain

  best-in-class tracking frameworks

  for accurate measurement and attribution.

Creative & Cross-Functional Partnership

• Collaborate with creative, content, and design teams to deliver

  high-conversion ad assets

  tailored for US parents.
• Ensure messaging aligns with Cuemath’s brand promise

Team Leadership

• Lead, coach, and mentor a performance marketing team to deliver excellence at scale.
• Build a culture of

  ownership, experimentation, and measurable impact

  .

Budget & ROI Ownership

• Manage significant marketing budgets with a focus on

  efficiency and scaling wins

  .
• Allocate spend across channels for maximum performance at the lowest cost.

What You Bring

• 8–10 years

  in performance marketing, preferably with experience in the US
• Hands-on expertise with Meta, Google Ads, YouTube and other relevant US platforms.
• Strong analytical skills and a

  track record of data-led decision-making

  .
• Experience managing high-performing teams.
• Strategic mindset with the ability to

  execute at speed

  .
• EdTech or K-12 experience preferred but not mandatory.

Why Join Us

• Make an Impact

  – Shape the math learning journey for millions of kids globally

• High-Growth Environment

  – Operate with startup agility and global ambition.

• Leadership Role

  – Own the US performance marketing strategy end-to-end.

• Mission-Driven Culture

  – Join a team committed to changing the way Math is learnt.
• Competitive pay, benefits, and growth opportunities.

lead US growth for a global brand that’s transforming how kids learn math