Performance Marketing - Meta Expert (Immediate Joiners)

Company Description

• Kindly Health is a modern wellness brand focused on

  science-backed solutions

  in personal and intimate wellness.
• We aim to

  normalize taboo health conversations

  and empower people with better choices and products.
• Our mission is to deliver

  high-quality wellness solutions

  while fostering

  open dialogue about personal health

  .

Role: Performance Marketing – META Specialist

📍 Location: Sector 39, Gurugram

🕒 Type: Full-Time | On-Site

💼 Industry: Health & Wellness / D2C / E-commerce

📈 Experience: 3–5 Years

Key Responsibilities

Campaign Strategy & Execution

• Plan, launch & manage paid campaigns on

  Meta (Facebook/Instagram), Google Ads, YouTube

  , etc.
• Build & execute

  full-funnel D2C strategies

  (awareness → conversion).
• Strong

  hands-on experience with META (must)

  .
• Conduct

  A/B testing

  on creatives, headlines, CTAs & landing pages for optimization.

Data, Analytics & ROI

• Monitor & analyze campaign performance:

  CPC, CTR, ROAS, CAC, LTV

  .
• Track conversions using

  Google Analytics (GA4), Facebook Pixel, GTM

  .
• Create

  dashboards & performance reports

  (weekly/monthly) for leadership.

Marketplace & Website Marketing

• Run campaigns for

  marketplaces (Amazon, Flipkart)

  and

  D2C (Shopify)

  .
• Collaborate with design/content teams for

  product page & landing page optimization

  .

Cross-Functional Collaboration

• Work with

  creative, growth, influencer & tech teams

  for cohesive messaging.
• Coordinate with

  external agencies/freelancers

  for ad ops & automation.

Tools & Platforms

• Expertise in

  Meta Ads Manager, Google Ads, YouTube Ads, GA4, Hotjar, UTM tracking

  .
• Knowledge of

  email automation, retargeting & CRM integrations

  (added advantage).

Qualifications

• 3–5 years of

  hands-on performance marketing

  experience.
• Proven record in

  scaling D2C brands through paid ads

  .
• Strong analytical mindset with

  Excel/Data Studio skills

  .
• Deep understanding of

  CAC, ROAS, funnel drop-offs, media buying

  .
• Experience with

  Shopify, Amazon Ads, wellness/FMCG brands

  is a big plus.

Bonus Points If You

• Have worked in

  startups/high-growth brands

  .
• Are passionate about

  wellness, personal care, or taboo-breaking topics

  .

Perks

• Be part of a

  fast-growing wellness startup

  creating meaningful impact.

• Creative freedom

  & an

  experimental mindset

  encouraged.
• Fun, young & open work culture.

📩 Interested?

hr@kindlyhealth.com

with subject line:

“Performance Marketing – Kindly Health”