Job
Description
About the Role We’re looking for a data-driven Performance Marketing Manager to lead lead-generation campaigns across Meta, Google, and other platforms. If you thrive on metrics, ROI, and performance optimization, this role is for you. Key Responsibilities • Plan, execute, and optimize paid campaigns across Meta, Google, YouTube, Taboola, and affiliate networks. • Drive cost-efficient lead generation with a focus on CPL, CAC, ROAS, CTR, and CVR • Collaborate with creative, content, tech, and sales teams to build effective ad funnels and high-converting landing pages • Analyse performance data and deliver actionable insights and reports • Conduct A/B testing and scale high-performing campaigns • Manage budgets and allocate spending across platforms strategically • Stay current with ad platform updates, policies, and best practices • Identify and test new growth opportunities Requirements • Expertise in Meta Ads, Google Ads, Google Analytics, GTM, and Taboola • Strong understanding of attribution, targeting, and campaign optimization • Proficient in Excel/Google Sheets for reporting • Familiarity with CRMs like Salesforce, HubSpot, or Lead squared is a plus • Analytical mindset with creative problem-solving ability • Experience in real estate, D2C, or high- ticket products preferred
