Performance Marketing Manager / Specialist

Location:

Role Overview:

You will be responsible for strategizing, executing, and optimizing performance-driven marketing campaigns across digital platforms. This includes Google Ads, Meta (Facebook & Instagram), WhatsApp marketing, email marketing, SEO, and social media management. You'll also leverage automation tools to nurture leads and improve campaign efficiency.

Key Responsibilities:

• Plan and run paid marketing campaigns across Google Ads, Meta Ads (Facebook/Instagram), and YouTube.
• Execute

  WhatsApp marketing

  campaigns using platforms like WhatsApp Business API or third-party tools.
• Design and manage

  email marketing

  campaigns for promotions, newsletters, and customer follow-ups.
• Handle

  social media accounts

  (posting, engagement, growth strategies) across platforms like Instagram, Facebook, and YouTube.
• Perform ongoing

  SEO

  activities including keyword research, on-page optimization, and technical audits.
• Implement

  marketing automation

  workflows for lead nurturing, follow-ups, and campaign tracking.
• Conduct A/B testing for creatives, messaging, and landing pages to improve conversion rates.
• Track and analyze campaign KPIs (CPC, CTR, ROAS, CPA) and generate performance reports.
• Collaborate with content, design, and product teams for campaign assets.
• Optimize budget allocation to maximize ROI across all channels.
• Stay current with the latest marketing trends and platform updates.
  

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of hands-on experience in digital and performance marketing.
• Strong command of

  Google Ads

  ,

  Meta Ads Manager

  ,

  Google Analytics

  , and reporting tools.
• Experience with

  WhatsApp and email marketing platforms

  (e.g., Mailchimp, WhatsApp Business Tools).
• Proficiency in

  social media handling

  including scheduling, community management, and engagement.
• Solid understanding of

  SEO

  best practices and tools (e.g., SEMrush, Google Search Console).
• Familiarity with

  CRM and marketing automation

  tools (e.g., HubSpot, Zoho, ActiveCampaign).
• Creative thinking with strong analytical and problem-solving skills.
• Ability to work independently in a fast-paced environment.