Performance Marketing Manager

5 - 10 years

8 - 10 Lacs

gurugram mumbai (all areas)

Posted:2 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

A Performance Marketing Manager

Key Responsibilities

Campaign Management:

Develop, execute, and manage paid campaigns across platforms such as Google Ads, Meta Ads, YouTube, and major e-commerce marketplaces like Amazon and Flipkart.

Budget & ROAS Optimization:

Manage advertising budgets effectively to achieve or exceed Return on Ad Spend (ROAS) targets and maximize marketing ROI.

Performance Tracking & Analytics:

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Cross-Functional Collaboration:

Innovation & Strategy: Stay current with digital marketing trends, new platforms, and emerging technologies to identify growth opportunities and provide thought leadership.

Customer Journey & Funnel Management:

Enhance the customer journey and improve user experience to increase conversion rates, focusing on discovery, engagement, and conversions.

Skills & Qualifications

Data-Driven:

Platform Proficiency:

Analytics Tools:

E-commerce & D2C Experience:

Budget Management: Proven ability to manage significant advertising budgets efficiently.

Collaboration & Communication:

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