Performance Marketing Manager

Job Title: Performance Marketing Manager

Experience: 68 Years

Location: Navi Mumbai

Type: Full-time

Budget: Open

Reporting: VP Marketing

About the Role

Were looking for a Performance Marketing Manager with 68 years of hands-on experience in strategizing, planning, and executing paid marketing campaigns across digital channels. The ideal candidate should have a proven track record in driving performance-led growth in the FMCG or D2C space, with a deep understanding of platforms like Meta, Google, and other eCommerce and Qcom ad networks. This person will work cross-functionally with creative and product teams, bringing analytical rigor, media planning expertise, and a strong creative eye to build high-impact campaigns.

Key Responsibilities

Strategize & Execute Paid Campaigns across Meta (Facebook & Instagram), Google (Search, Display, YouTube), and eCommerce platforms (Amazon, Flipkart, etc.).

Lead media planning, budgeting, and performance forecasting across platforms.

Identify the right mix of channels and optimize campaign performance based on CAC, ROAS, CTR, CVR, and other key metrics.

Partner with the creative team to develop impactful ad creatives, landing pages, and messaging that converts.

Monitor and analyze daily/weekly campaign performance, generate reports, and identify opportunities for improvement.

Conduct experimentation and A/B testing across audiences, creatives, bidding strategies, and funnels.

Stay updated with the latest platform trends, beta features, and algorithm changes.

Coordinate with sales, product, and retention teams to ensure aligned marketing objectives.

Lead or manage agencies, freelancers, or internal team members where applicable.

Required Skills & Experience

68 years of hands-on experience in performance marketing, preferably in FMCG, CPG, or D2C brands.

Strong grasp of Meta Ads Manager, Google Ads, GA4, and platform-specific tracking tools (MMPs like Appsflyer or Branch a plus).

Experience with eCommerce marketplace ads (Amazon Sponsored Ads, Flipkart Ads, etc.) and QQcom or Tencent ecosystem a bonus.

Ability to balance both strategy and execution thinking big while acting quickly.

Creative sensibility to evaluate ad creatives and understand what resonates with audiences.

Analytical mindset with expertise in Excel, dashboards, and marketing analytics tools.

Strong communication and cross-functional collaboration skills.

Comfort working in a fast-paced, dynamic environment.

Good to Have

Experience managing or mentoring junior marketers or agencies.

Exposure to programmatic advertising or influencer-driven paid campaigns.

Knowledge of SEO, CRM, and retention marketing tools.