Performance Marketing Manager

Position Title: Performance Marketing Manager

Qualification:

Location:

Employment Type:

Work Mode:

Preference for a candidate with:

• Experience of working with a digital marketing agency.
• Hands-on experience of Performance Marketing ecosystem including Media Planning, Google Ads, Facebook ads, E-commerce Ads, Analytics, and Affiliates is a must.
• Exposure to Client Servicing is an advantage.

Key Responsibilities:

• Media Planning of client’s campaigns in accordance with the business objectives.
• Strategize, build, and execute performance marketing and PPC strategy across all channels for various clients across industries.
• Measure and report performance of all performance marketing campaigns, and assess the same against goals (ROI and KPIs)
• Monitor and optimize the overall PPC strategy for clients for maximum output.
• Report project progress and outcomes to clients on a weekly, monthly, and quarterly basis – using Google Analytics and similar platforms.

Experience and Qualifications:

• 4-5 years of experience in a similar role (preferably from a digital agency background)
• Media Management experience of at least INR 25 Lakh per month.
• A proven track record of creating and executing advertising plans that are creative, engaging, testable, and highly analytical.
• Ability to stay highly organized and efficient in a fast-paced, high-performance work environment.
• A proven track record of managing digital marketing projects for a range of clients.
• Working knowledge of the overall digital marketing mix – Web Analytics, Email, SEO, PPC, Content, Social & Affiliates
• Strong communication and team management skills