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ICONIC BUSINESS SOLUTION LLP
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Performance Marketing Manager

Performance Marketing Manager

ICONIC BUSINESS SOLUTION LLP

7 years

|

14 Lacs

Posted:14 hours ago| Platform: GlassDoor logo

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Skills Required

marketing mobile ads communication report monitoring test seo

Work Mode

On-site

Job Type

Full Time

Job Description

Responsibilities

Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
Suggest new digital channels that have the potential to increase new user numbers in an efficient way.

Job Type: Full-time

Pay: Up to ₹1,400,000.00 per year

Experience:

Performance marketing: 7 years (Required)
SEO: 4 years (Required)

Work Location: In person

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ICONIC BUSINESS SOLUTION LLP

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