Performance Marketing Manager

PERFORMANCE MARKETING HEAD

• Strategic Leadership: Develop and lead data-driven performance marketing strategies across all digital channels for a diverse portfolio of clients.
• Channel Ownership: Oversee execution and optimization of paid search (Google Ads, Bing), paid social (Meta, LinkedIn, TikTok, etc.), programmatic, YouTube, and affiliate marketing campaigns.
• Client Engagement: Act as a senior strategist and advisor to clients—presenting performance insights, campaign strategies, and growth opportunities regularly.
• Team Management: Lead and mentor a team of media buyers, analysts, and performance marketers. Ensure workload balance, quality control, and continuous development.
• Budget Management: Manage multi-client ad budgets, forecasting, pacing, and performance analysis to deliver strong ROAS and CPA outcomes.
• Cross-Functional Collaboration: Work closely with creative, analytics, SEO, content, and account teams to ensure alignment on client goals and campaign execution.
• Reporting & Analytics: Define KPIs, build performance dashboards, and deliver actionable reports using platforms such as Google Analytics, Data Studio, Looker, etc.
• Innovation & Testing: Drive continuous testing and innovation—audiences, creatives, landing pages, platforms, and bidding strategies.
• Process & Automation: Optimize internal workflows, campaign management processes, and reporting automation for scalable growth.

Qualifications:

• Bachelor’s degree in Marketing, Business, Digital Media, or related field
• 6–10+ years of experience in performance marketing, with at least 3 years managing multi-channel campaigns across multiple client accounts
• Deep platform expertise (Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, DV360, etc.)
• Strong grasp of attribution modeling, media mix modeling, and conversion rate optimization
• Advanced Excel and reporting skills; familiarity with BI tools (Google Data Studio, Looker, Tableau, etc.)
• Proven experience managing and growing teams

Preferred Skills:

• Experience in a fast-paced agency environment
• Familiarity with eCommerce, SaaS, and lead gen funnels
• Working knowledge of Google Tag Manager, GA4, and third-party tracking pixels
• Certifications (e.g., Google Ads, Meta Blueprint)

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹75,267.55 per month

Benefits:

• Flexible schedule

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Work Location: In person