Performance Marketing Executive/Manager

About Skinroots

Skinroots is a dermatology and aesthetic clinic chain, committed to providing advanced skin, hair, and cosmetic treatments with clinical excellence. As we expand across India, we’re seeking a strategic and data-driven Performance Marketer who can amplify our online presence and generate high-quality leads through Meta and Google Ads.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns on Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube).
• Strategize and manage lead generation campaigns with a focus on CPL (Cost per Lead) and ROI optimization.
• Conduct in-depth keyword research, audience segmentation, and competitor analysis to improve ad targeting and performance.
• Develop and manage retargeting strategies to maximize conversions and reduce lead drop-offs.
• Monitor daily campaign performance, analyze key metrics (CTR, CPC, Conversion Rate, ROAS), and generate actionable insights.
• Collaborate with the creative team to develop ad copies, visuals, and landing pages optimized for conversions.
• Set up proper tracking and attribution using tools like Google Tag Manager, UTM parameters, and pixel integrations.
• Stay updated with platform changes, algorithm updates, and industry best practices to ensure campaigns remain competitive.
• Prepare weekly and monthly performance reports to present results and recommendations to the management team.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 2–5 years of hands-on experience in running and managing Meta & Google Ads campaigns (lead generation focus preferred).
• Proven track record of achieving performance targets in the aesthetics, healthcare, or similar service industry.
• Strong analytical mindset with proficiency in Google Analytics, Meta Business Suite, and Google Ads Manager.
• Knowledge of SEO, landing page optimization, and marketing automation tools is a plus.
• Excellent communication skills and a growth-oriented mindset.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time

Work Location: In person