Performance Marketing Executive – Real Estate

Performance Marketing Executive (Real Estate)

Work Hours:

Work Mode:

Salary:

About Us:

PropChat (WhatsApp Automation Tool)

Performance Marketing Executive

Key Responsibilities:

• Plan, execute & optimize paid campaigns on

  Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads.

• Generate

  qualified leads

  for residential/commercial real estate projects across India.
• Build and manage

  performance funnels

  for different stages: awareness, interest, conversion, retargeting.
• Analyze & report campaign performance (CPL, CTR, ROAS, Bounce Rates, CPA).
• Design and test

  creatives, landing pages, ad copies

  , and audience sets for max conversions.
• Integrate and optimize campaigns with

  WhatsApp Automation (via API)

  and

  CRM workflows.

• A/B testing across platforms and creatives to consistently reduce CPL and increase quality leads.
• Collaborate with the design and content team for visuals, videos, and messaging.
• Track

  real estate competition trends

  , pricing, positioning, ad formats, keywords, and location targeting.
• Use Google Analytics, Meta Pixel, Tag Manager, and UTMs for accurate attribution & tracking.

.

Required Skills & Experience:

• 3 to 6 years of hands-on experience in

  real estate performance marketing.

• Proven track record of generating

  high-quality property leads (residential/commercial).

Expert in:

• Meta Ads (Lead Forms, Website Conversion, Retargeting)
• Google Ads (Search, Display, Local, Smart)
• LinkedIn Ads (for B2B/Commercial Real Estate)
• WhatsApp API (integration + automation experience is a plus)
• Campaign Reporting, Heatmaps, Landing Page Builders (Webflow/Unbounce preferred)
• Deep understanding of

  buyer journeys

  ,

  local area targeting

  , and

  competitive pricing strategy

• Proficient in tools like Google Analytics, Looker Studio, SEMrush, and Excel

Bonus Skills (Preferred but not mandatory):

• Knowledge of SEO (basic on-page optimization).
• Exposure to marketing automation tools like Zapier or Make.
• Familiarity with real estate CRMs.

Why Join Propbotics?

• Work on future-ready tech in real estate.
• Take ownership of performance across clients & internal tools.
• Young, high-energy, tech-first team.
• Growth path into leadership & product marketing roles.

How to Apply

hello@propbotics.in

• "Application – Performance Marketing Executive - Name"