Performance Marketing Executive

Key Responsibilities

• Independently launch, manage, and optimize paid campaigns across Meta Ad Platforms (Facebook, Instagram & WhatsApp), Google Ads (Search, Display & PMax)
• Monitor campaign performance and make data-backed decisions to improve ROI
• Develop digital advertising strategies aligned with clients’ business goals
• Plan monthly ad campaigns and performance targets
• Handle daily activities such as bid adjustments, audience refinements, budget allocation, automation setups, and reporting
• Collaborate with the creative team to create ad copies, creatives, concepts, and content ideas
• Brainstorm innovative performance-driven marketing ideas for clients
• Identify underperforming areas and continuously optimize ad campaigns for better results
• Stay updated with platform changes, digital marketing trends, and new performance tools

Candidate Requirements

• Minimum 1 - 2 years of hands-on experience running paid ads (Google + Meta required)
• Strong understanding of performance marketing, audience segmentation and analytics
• Proficiency with Google Ads Manager, Meta Business Manager, and basic analytics tools
• Ability to work with creative teams for crafting ad assets
• Strong communication, problem-solving, and analytical skills

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Facebook and Google Advertising: 1 year (Required)

Work Location: In person