Performance Marketing Executive

Job Description:
We are looking for a skilled Performance Marketing Executive who can manage and optimize paid advertising campaigns across Meta Ads and Google Ads. The candidate should have strong analytical skills, a good understanding of ad strategies, and basic SEO knowledge to support overall campaign performance.

Key Responsibilities:

• Plan, execute, and optimize paid campaigns on Meta Ads & Google Ads
• Conduct audience research, keyword research, and competitor analysis
• Monitor daily ad performance and adjust campaigns for best ROI
• Prepare weekly & monthly performance reports
• Create and test ad creatives, captions, and landing pages (in coordination with the design team)
• Manage budgets and ensure efficient spending
• Implement basic SEO tasks to improve campaign landing pages
• Stay updated with the latest trends, tools, and platform updates
• Analyze campaign data to provide actionable insights

Requirements:

• Minimum 1 year of experience in performance marketing
• Hands-on experience with Meta Ads Manager & Google Ads
• Basic knowledge of SEO
• Strong analytical and reporting skills
• Good understanding of marketing funnels and audience targeting
• Ability to work on multiple client accounts
• Strong communication and problem-solving skills

Benefits:

• Opportunity to work with diverse brands and industries
• Growth-oriented work environment
• Learn advanced performance marketing strategies

Job Type: Full-time

Work Location: In person