Performance Marketing Executive

Roles and Responsibilities:

Full-Funnel Digital Acquisition

• Plan and run performance campaigns across Google Ads, Meta Ads, YouTube, LinkedIn, UAC, Display, and affiliate partners.
• Own CAC, conversions, ROAS, and install quality (for mobile app and website).

Data, Tracking & Optimization

• Monitor daily campaign performance (CTR, CVR, CPL, ROAS, drop-offs).
• Perform A/B tests on audiences, creatives, landing pages, messaging, and funnel steps.
• Drive attribution accuracy using GA4, Google Tag Manager, Firebase, MMPs, or third-party trackers.

Creative, Content & Landing Page Collaboration

• Work closely with design/content teams to create high-performing ad creatives, videos, and landing pages.
• Suggest hooks, angles, communication styles, and audience insights for better ad performance.

Funnel & Growth Experiments

• Run experiments across awareness consideration conversion funnels.
• Build remarketing and lookalike audiences to re-engage high-intent users.
• Identify new channels, formats, and targeting strategies to scale efficiently.

Vendor & Partner Coordination

• Work with external vendors, affiliates, agencies, and internal teams to achieve acquisition goals.
• Monitor and reduce click fraud / invalid traffic.

Reporting & Insights

• Prepare weekly and monthly performance reports with insights, learnings, and next steps.
• Present clear data-backed recommendations for scaling or optimising campaigns.

Skills & Requirements:

• 24 years of hands-on performance marketing experience (agency/startup/SaaS/D2C preferred).
• Strong understanding of Google Ads, Meta Ads, UAC, remarketing, and funnel optimization.
• Experience managing budgets, pacing, scaling campaigns, and controlling CAC.
• Analytical mindset; comfortable working with dashboards, attribution tools, and spreadsheets.
• Ability to convert data into insights, and insights into actions.
• Strong communication skills; able to collaborate with design, product, content, and leadership teams.
• Curiosity, experimentation mindset, and comfort with fast-moving environments.

Tools Youll Use

• Google Ads, Meta Ads, YouTube Ads
• Google Analytics 4 (GA4), Google Tag Manager (GTM), Firebase
• Looker Studio, Sheets, MMPs / affiliate tracker