Performance Marketing Executive

At BVUR Innovations, we blend technology, marketing, and branding to create data-driven strategies that drive measurable growth. In this role, you’ll primarily work with FurrCrew, a fast-growing pet-care brand powered by creativity and heart, where you’ll lead digital acquisition campaigns, optimise performance across platforms, and turn insights into impactful marketing results that fuel brand growth.

Role Profile

Job Location

You'll be Responsible for:

• Plan and execute all digital acquisition activities (for mobile app and website) using ads platforms including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
• Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
• Manage communication with multiple vendors and third-party trackers to achieve acquisition objectives.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimise spend and performance based on the insights.
• Utilise the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Do campaign acquisition fraud monitoring and take actions to minimise the fraud numbers.
• Plan and create a small-scale A-B test campaign to optimise campaign and creative performance better.
• Perform SEO activities for organic growth
• Suggest new digital channels that have the potential to increase new user numbers efficiently.

Skills & Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in a digital and client-facing role within a marketing agency or related environment.
• Strong understanding of marketing principles, including digital marketing, social media, content marketing, and branding.
• Excellent communication and interpersonal skills, with the ability to build rapport and trust with clients.
• Exceptional organisational skills and attention to detail.
• Ability to manage multiple projects simultaneously and work effectively under pressure.
• Proficiency in Microsoft Office Suite and familiarity with project management tools (e.g., Trello, Asana) and CRM software.
• Analytical mindset with the ability to interpret data and provide actionable insights.