Performance Marketing Executive

Key Responsibilities:
Performance Marketing:

• Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
• Track, analyze, and report on campaign performance metrics (CPC, CTR, ROAS, conversions, etc.).
• Stay updated with the latest trends and best practices in digital marketing.
• Conduct A/B testing for ad creatives, landing pages, and targeting strategies.
• Manage ad budgets efficiently to maximize ROI.

E-commerce Management:

• Optimize product pages for better visibility and conversions using SEO and content strategies.
• Manage product listings, pricing, and content across e-commerce platforms (Amazon, Flipkart, Shopify, or company website).
• Monitor inventory, promotions, and seasonal campaigns.
• Coordinate with logistics and supply chain teams to ensure timely order fulfillment.
• Analyze sales data to identify opportunities for growth and improvement.

Analytics & Reporting:

• Generate weekly and monthly performance reports.
• Provide actionable insights based on data to improve campaign effectiveness and sales performance.
• Use analytics tools (Google Analytics, Facebook Analytics, etc.) to monitor traffic, conversion rates, and customer behavior.

Collaboration & Strategy:

• Work closely with content, creative, and sales teams to align marketing strategies.
• Assist in developing marketing plans and e-commerce strategies for new product launches.
• Contribute ideas for growth hacking and customer acquisition campaigns.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or related field.
• 1–3 years of experience in performance marketing and e-commerce management.
• Hands-on experience with Google Ads, Meta Ads Manager, SEO, and analytics tools.
• Strong understanding of e-commerce platforms, marketplaces, and online retail trends.
• Data-driven mindset with excellent analytical skills.
• Good communication, project management, and organizational skills.
• Ability to work independently and meet deadlines in a fast-paced environment.

Personal Attributes:

• Proactive, result-oriented, and adaptable.
• Creative thinker with problem-solving abilities.
• Strong attention to detail and a passion for digital marketing and e-commerce.

Why Join Us:

• Opportunity to lead digital growth and e-commerce initiatives.
• Exposure to multiple marketplaces and online marketing channels.
• Collaborative work culture with opportunities for professional growth.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person