Performance Marketing Executive

Position Title: Performance Marketing Executive

Department: Marketing – Performance Marketing Team

Reports To: Marketing Manager

Location: Hyderabad, India

About the Company

Autocracy Machinery is India’s leading manufacturer of specialty construction, agricultural, and infrastructure machinery. We design and build custom, high-performance machines and attachments that deliver safer, faster, and more efficient project outcomes. Backed by strong R&D and innovation, we are proud to Make in India and Make for the World, driving our vision to position India as a global hub for world-class machinery and technology.

About the Role

We’re looking for a data-driven, strategic, and creative Performance Marketing Executive who’s eager to master the art and science of digital advertising.

You’ll plan, execute, and optimize paid campaigns across Google, YouTube, Meta and LinkedIn, learning how to drive the right leads to the right audience — and measure what truly matters. You’ll work closely with content, creative, and SEO teams to turn data into decisions, insights into strategy, and clicks into customers.

This role is ideal for someone who wants to learn end-to-end performance marketing, from targeting strategy to creative testing, analytics, and conversion optimization.

What You’ll Do

• Plan, launch, and optimize paid campaigns across Google, YouTube, Meta, and LinkedIn.
• Understand different audience personas (contractors, project heads, farmers, etc.) and tailor targeting accordingly.
• Write high-performing ad copies and collaborate with the creative team to test visuals and videos.
• Track key metrics like CTR, CPC, CPL, and ROI — and turn insights into actionable improvements.
• Conduct A/B tests for creatives, ad formats, and landing pages to improve conversions.
• Work with the SEO & Website Team to optimize landing pages and conversion funnels.
• Manage budgets, bids, and pacing to ensure maximum efficiency.
• Stay ahead of industry trends and platform updates to keep campaigns innovative and effective.

What We’re Looking For

• 2–5 years of experience in performance or digital marketing.
• Hands-on experience with Google Ads, YouTube Ads, LinkedIn Ads, or Meta Ads.
• Strong analytical mindset with comfort in tools like Google Analytics, Tag Manager, or Data Studio and other required tools.
• Ability to strategize targeting, messaging, and bidding for different personas and objectives.
• Creative sense for what makes an ad work — visuals, copy, and user intent.
• Results-oriented and proactive — you don’t just run campaigns, you make them perform.
• Bachelor’s degree in Marketing, Communication, or related field preferred.

Why Join Us

• Learn end-to-end performance marketing — from strategy to execution to optimization.
• Gain hands-on experience with multi-platform advertising and analytics tools.
• Collaborate with innovative teams and see your campaigns drive real business impact.
• Work with a company that’s Made in India, Making for the World.
• Freedom to experiment, test, and grow your expertise in digital strategy.

You’ll Thrive Here If You Are

• A strategic thinker with a love for numbers and creativity.
• A self-starter who wants ownership and measurable results.
• Curious about how digital ads truly drive business growth.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person

Expected Start Date: 27/10/2025