Performance Marketing Executive

1 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

We’re looking for a Performance Marketing Executive to join our dynamic marketing team at Brototype in Kochi. The ideal candidate is passionate about paid campaigns, data-driven growth, and delivering measurable results through digital marketing.


Performance Marketing Executive

Kochi, Kerala (On-site)

Minimum 1 year in Performance Marketing (1-3 years)

Full time, Permanent


Role Overview

optimizing paid campaigns across Google Ads and Meta Ads (Facebook/Instagram)


Key Responsibilities

● Plan and manage campaigns across Google Search, Display, YouTube, Facebook, and Instagram.

● Optimize performance to achieve key metrics: CPL, CTR, CAC, ROAS.

● Conduct A/B testing on creatives, audiences, and landing pages.

● Track and report campaign data using GA4, Meta Ads Manager, and Google Ads Dashboard.

● Collaborate with the media and design teams to develop creatives and ad copies.

● Manage budgets efficiently and allocate spending strategically.


Qualifications & Skills

Google Ads & Meta Ads.

GA4, Google Tag Manager, and Looker Studio.

(CTR, CPC, ROAS, CVR).

● An analytical, creative, and data-driven mindset.

EdTech industry experience is a plus.


(Candidate must have own Laptop.)

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